thought

  • From Code to Commerce: How I Help Businesses Scale Through Smart E-commerce Solutions

    A behind-the-scenes look at building apps and platforms that drive real business growth Why I Built What I Built After five years of watching businesses struggle with fragmented e-commerce solutions, I realized something crucial: most technical solutions focus on features, not outcomes. That’s why I decided to build a different kind of platform – one…

  • Why I Avoid Using Shopify Metafields for Key Page Content—and What to Do Instead

    Shopify introduced custom metafields, which can be used to store additional information for products, pages, or other content types. However, I rarely use metafields for storing key page information. There are several reasons for this: Given these challenges, my preferred approach is to use custom templates and custom blocks for specialized page content. Store administrators…

  • Why I Streamline My Analytics Scripts (And How You Can Too)

    So, let’s talk about analytics scripts. What I often see is that developers will add a separate script tag for every analytics service they need. For example, if they want Google Analytics, they’ll paste in the Google Tag script. Then, if they use Klaviyo, they’ll add Klaviyo’s script tag, and so on for other services.…

  • Establishing a Cohesive Project Through Thoughtful Theming

    Setting the Stage for Success Whenever I embark on a new project, I start by searching for a unifying idea—a central theme that ties together all the different elements into a harmonious whole. By thoughtfully crafting this thematic structure, I can transform a simple collection of tasks into a compelling narrative, guiding both myself and…

  • Essential Writing Tools for Developing Strong Themes

    If you want to turn a wireframe into ready-to-use HTML, here’s how I like to do it. I set things up so my projects can work with dynamic domain themes—basically, I can create, update, or remove themes depending on what each environment needs. It’s important to me that everything runs smoothly in different browsers, assets…

  • Streamlining Shopify Theme Development: From Page Structure to Liquid Code

    Honestly, the main reason is that I already feel right at home working with the Shopify programming environment. If you’re active on the forum (http://shopify.com/editions/), you’ll find the latest updates helpful—they make life so much easier for developers. When I’m building themes or add-ons, I don’t even have to worry about making a database mock-up;…

  • UI vs. UX: What’s the Strategy?

    Over the past decade, I’ve teamed up with all kinds of UI designers. As a front-end engineer, my main job is to turn their designs into working interfaces—but sometimes, I wonder what’s going on behind the scenes. Are these interfaces just there to look pretty? What’s the actual goal? How do designers figure out what…